Quizzes are one of the most successful ways to promote your business. Whether you want more traffic, engagement or to sell your products. But, you have to do it in the right way. In this article, I will help you build a quiz that fulfills your needs.
1. Finding Your Audience
The first thing you have to do before creating a quiz is making research about the audience you want to attract. Create content that people would share to get more attention. For example; if your company is a sports retailer you should create quizzes seasonally for the sports appropriate to that season.
2. Decide On Your Quiz Type
There are many types of quizzes. Select the one which suits your purpose. It could be a product recommendation quiz that gives you insights about the needs of your customer or it could be a personality type quiz that makes your audience want to engage with your brand.
3. Choosing The Title
Selecting a title that is enchanting is crucial. Your title is the first thing your respondent gives a reaction so it has to be perfect. %80 of people decide whether they read your content or not just based on its title. Some keywords help you get much more attention such as; "actually", "which?", "every", "only" and many others.
To simply explain, the word "actually" and "which" invokes curiosity while "every" and "only" makes you feel part of a group (me too effect).
4. Creating Questions
Create questions that relevant to your purpose. You must deliver accurate results but you have to do it in a fun and personalized way to get your respondents' attention.
Use images to get more attention but avoid dull, boring pictures. Also, you have to keep it as short as you can not to lose attention.
We suggest asking between 6 to 10 questions. Get personal on your quiz. The purpose of using quizzes on your funnel is to get information from your audience so don't be afraid to ask personal questions.
5. Crafting Lead Forms
Create lead forms that please your audience. Getting leads is your main purpose, so give a reason to your respondents to fill out your lead form. You can offer incentives such as discounts on your products or e-books.
Also share a little knowledge about what will you do with the information you gathered from your customers.
6. Share Your Quizzes On Different Platforms
Do not use your quizzes only on your website. Share them on other platforms and use paid advertising to connect with more people.