Do you have a business that offers more than two products?
Do your customers get lost in the process?
What do you know about your customers?
The internet is a great thing, right? Figuratively speaking, it is the biggest shopping mall in the world and you are a merchant who is trying to excel from the others.
What makes you stand out from the rest?
Product Recommendation is one of the key assets you must have.
The best way to know what customers want is to ask them. You can learn a great deal about your customers by talking to them. Asking them why they're buying or not buying, what they may want to buy in the future, and asking what other needs they have can give a valuable picture of what's important to them. Today’s distracted consumers, swamped with information and options, frequently struggle to find the products or services that will best meet their needs.
Businesses are starting to create highly customized sales funnels that steer consumers to the “right” merchandise or services.
Think QuizBound as a sales representative, it helps you ask the questions that needed to be asked. This way your customers will leave your "shop" satisfied, knowing that they got the right service/merchandise with the information you provided for them.
With average online conversion rates still languishing below 5 percent for retailers, the use of personalized merchandising techniques to boost conversion is a popular investment for many retail sites. This case study of two outdoor retailers who are now owned by JD Sports shows the type of benefits that are possible with different forms of personalized recommendations.
“Compared to average site conversion rate, conversion rates were increased by 332% on Millets.co.uk and 277% Blacks.co.uk where a visitor selected a personalized product recommendation. The proportion of site revenue from product recommendations is significant, accounting for nearly one-fifth of all sales (19.0% at Millets 16.9% at Blacks)”.
These two retailers accomplished this just by implementing some simple sentences into their web sites like "What customers ultimately buy" or "What Other Items Do Customers Buy After Viewing This Item?"
But you can't always rely on your own recommendations because every single customer needs something different and you would lose the ones who are searching for something another than your best-selling products.
Advances in information technology, data gathering, and analytics are making it possible to deliver something like —or even better than— the merchant’s advice. While these advances make the shopping experience more personal and accurate it also makes your business more successful. Here is an example of how you can boost your sales using quizzes as a method of product recommendation;
A skincare company called Annmarie Gianni built a quiz that asks the customers about their skin types. The company generated 200,000 $ from sales just in 2 months.
They achieved this success because the company managed to get personal information and recommended the products that their every single customer needs separately instead of recommending their most sold products.
Here is how Annmarie's quiz achieved this success. After building the quiz they placed it in the center of their marketing strategy. The first thing customers see was the quiz on the main page but that wasn't enough. They placed an image that linked to their quiz on each of their blog posts, they used pop-ups that lead you to the quiz, and used their quiz in their social media advertising. So basically they pushed their customers to solve the quiz, get the personal data, and provided them a much more personalized shopping experience according to customers' needs.
Let's make a quiz now to test your skills you have obtained from this article.