Keep Up With The World
Our shopping experience changed drastically in the last decade. Online shopping grew extremely. In 2019 alone there were 1.9 billion digital buyers and eCommerce sales account for 14.1% of retail purchases worldwide.
Pay Attention To Their Needs
This means everyone can make sales without even having to meet their customers in person but you must make them leave satisfied in order to take your piece from the pie. You may have an interesting web site that gets lots of traffic but this doesn't mean that you will sell your product/service easily. Sometimes the visitors need a little push in the right direction. The way you can achieve this actually a lot similar to standart retailing business. You have to engage with your customer like a sales assistan in a shop, providing them the information they need without distracting them.
Give Them Something To Keep Them Interested
You have lots of ways to engage with your audience such as having a website that evokes interest, giving them interactive content to make them feel involved, using gamification to make the experience more fun, offering incentives like discounts on your products or free e-books to ease their decision making process.
After you get their attention in the right way you have to preserve this attention. What you have to do to preserve your attention is offering new content that captivates people regularly. Keep engaged visitors on your site reading more of your content, by showing them a list of other interesting articles right after they finished reading or commented.
Generate & Qualify Your Leads
After you reach out to your audience you have to generate leads from them. In simple terms, a lead is an individual or organization with an interest in what you are selling. The interest is expressed by sharing contact information, like an email ID, a phone number, or even a social media handle.
Generating leads helps you segment your audience with the information relevant to your business so you can improve your marketing strategy.
If you're in an industry where the value of each new warm lead is very high, such as real estate, it's worth getting engaged visitors on the phone quickly.
How We Can Help
QuizBound helps you achieve these goals effortlessly.
All you have to do is building a quiz that is captivating. It could be funny or something dead serious. The only thing you need to be sure of is that your quiz is compelling. Let me show you some examples of this topic.
GothRider is a company that sells clothing and coffee (interesting, right?) tailored around bikers. What they did to engage with their customers was building a funny quiz that shows which celebrity biker they are.
This funny quiz helped them generate around 76,000 leads. They gathered information about 76,000 people with a simple quiz that is fun and intriguing.
Click here to read the full story.
Another example of this topic is the medical center.
Rejuv Medical is a company that treats physical injuries, offers fitness services, medical classes, and selling supplements through an online shop.
They built a hormone inbalance quiz and put it on their website.
They gathered less than 1000 leads. But from these leads, they generated 30 consultations and closed 15 of them into new patients, resulting in $18,000 in new revenue. Click here to read the full story.
Know What You Need
I picked these two examples to make a contrast. GothRider engaged with lots of their visitors but on the other hand, Rejuv Medical generated qualified leads that turned into paying customers. GothRider is a company with a wide product range so after generating the leads they backed up their marketing strategy with special offers. On the other side, Rejuv Medical is offering limited but need-based services so their efforts concentrated on qualifying their leads.