Who Are They ?

GothRider™ is a company that sells coffee, mugs and clothing designed for the bikers to reflect their untamable personality.

What Was Their Problem ?

Advertising costs continues to increase and with the increased expense, GothRider™ was looking for a cheaper way to generate leads and engage their customers.


What they did to engage with their customers was building a funny celebrity-type quiz that shows which celebrity biker they are. They advertised it using a video ad on Facebook. After much testing they drove their lead cost down to $0.04 per lead. After a quiz taker fill the opt-in form, they were taken to numerous offers; a free + shipping or a discounted product purchase, with an upsell and downsell offer to follow.

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Let your customers do their own sales pitch.

Turn more visitors into sales qualified leads with quizzes.