Who Are They ?
GothRider™ is a company that sells coffee, mugs and clothing designed for the bikers to reflect their untamable personality.
What Was Their Problem ?
Advertising costs continues to increase and with the increased expense, GothRider™ was looking for a cheaper way to generate leads and engage their customers.
What they did to engage with their customers was building a funny celebrity-type quiz that shows which celebrity biker they are. They advertised it using a video ad on Facebook. After much testing they drove their lead cost down to $0.04 per lead. After a quiz taker fill the opt-in form, they were taken to numerous offers; a free + shipping or a discounted product purchase, with an upsell and downsell offer to follow.