Marketing trends shift on a regular basis, but some marketing methods never get old (At least not for a long time). E-mail marketing is one of those trends that commonly used by marketers.
There are 320 Billion emails sent on a daily basis. So, using e-mail lists for marketing is a method you can rely on without hesitation. First, you need to create a lead magnet to build those lists.
A lead magnet is a piece of content that generates leads. According to Hubspot ¨a lead is any person who indicates interest in a company's product or service in some way, shape, or form¨.
By promoting an offer to your potential leads in exchange for their personal information such as emails, names, contact number etc.
Leads magnets can make or break your email list. To grow your email list, you need to offer content that provides value to your customer as a lead magnet, such as quizzes, e-books, webinars, podcasts, free samples, just name it. As long as it generates value and prompts user for contact information, it can be used as a lead magnet.
I will break down quizzes as a form of lead magnet in this article to help you build the e-mail list that takes your business to the next level.
Why you should use quizzes as a lead magnet?
Quizzes have a higher conversion rate than ordinary marketing tools because they work on a physcological level. Individuals want to learn about themselves, asking questions and providing the right answers is a great way to collect the information you need to become successful in your business.
According to Ad Espresso reports that adding quizzes can average up to 55% opt-in rates. That’s 25 times better than the industry standard for online lead forms like pop ups, which have an average 1.95% opt-in rate.
It works because it generates value by teaching your prospects about themselves and their problems while personalizing the process. This way, you are offering a solution to the problem of your prospect while promoting your business and giving a reason to share his/her much valuable personal information with you.
Amongst lead magnets, quizzes have a relatively high conversion rate. Neil Patel saw a 500% increase in leads when he started using quizzes.
Quizzes are like teasers for what you offer to your prospects, like a free sample. In order to ask questions you have to know the answers that solves your prospects problems, right?
So, using quizzes lets you demonstrate to your prospect that you are good at what you do, the value you provide to them.
If you convince them you are good at what you do, why would they hesitate to share their information with a business that help them overcome their problems.
Quizzes are fun to build and fun to solve. It is a win-win situation for both you and your prospects. You can use images, gifs or even some pop-culture references if you want to. Also, having a quick, visual experience is much more better than reading tons of information that you don't know if it's helpful or not, right?
How to build a quiz that serves your purpose?
When creating a quiz, it doesn't matter what your business caters to. There are some basic steps you have to follow whether you are a contractor that improves houses or a skin care company that sells cosmetics.
Choosing Your Topic
Your topic is one of the most important elements of your quiz. You have to choose a topic that is relevant to your business in order to set a connection in your respondents mind to what you offer as an establishment.
Also, your quiz have to be intriguing to get the attention of your audience if it is not something interesting, your respondents would probably skip your quiz without taking it.
If you are having problems finding a topic that is interesting you can always check out Buzzfeed quizzes to form an opinion. Creating quizzes that oriented to upcoming holidays are also a good idea to boost your list building.
Creating Your Results
As I mentioned on above, quizzes lets you show value to your respondents. You have to provide valuable results to your audience to ease their minds on their journey.
Provide your respondents some insights about their issues. By this way your respondents would know that your business is capable of solving their problems and they're in good hands.
Asking Good Questions
After creating your results, the next important step is asking good questions. If you choose the questions carefully you can segment your audience to find your best fit customers.
Also try mixing a variety of questions types (multiple choice question, image question, etc.)
Creating the Opt-in Form
The main goal of your quiz is getting the information you need from your respondents so you have to create a compelling opt-in form(also known as lead form).
Tell them why they need to provide their information, show them the value you will bring to them. Do not ask unrelevant information that you are not going to use, try to keep it minimum as possible.
Make It Shareable
Social media is a great tool to expand your audience. All of us share the good experiences we had, right? So, give your respondents good results to share with their family, friends, colleagues, etc. Think about how could you grow your list like that!